Project Outcome: over 140 SMEs in each edition and we have firmly established the exhibition as a trusted economic platform recognized by government leaders, senior officials, and members of the Royal Family. The events received extensive media coverage across Oman and the wider GCC. Guided by this vision, the TKATUF GCC Exhibitions were created as a modern economic model that supports the sustainability of small and medium enterprises (SMEs). The exhibitions enable entrepreneurs to generate substantial direct sales twice a year through highly organized events - free from the long-term operational burdens of retail leases, staffing requirements, and high fixed overheads. These cost pressures are among the primary factors that cause many small businesses to falter within their first two years, making the TKATUF model a practical and sustainable alternative. In an era where online shopping has rapidly become the primary purchasing method, the TKATUF GCC Exhibitions serve as a vital bridge between physical presence and digital sales. These exhibitions allow participants to showcase their products directly, build consumer trust, and receive immediate feedback that helps them improve product quality, strengthen their digital presence, and increase online sales after the Exhibition. The exhibitions are also distinguished by the diversity of participating sectors, tailored to Gulf market preferences and seasonal demand. This diversity attracts a wide range of visitors, increases purchasing activity, and delivers strong commercial value for participants. It also provides a smart marketing environment that reduces costs and maximizes returns, making the TKATUF GCC Exhibition a genuine economic sustainability tool that combines a strong reputation, low cost, and high profitability. Strength of TKATUF GCC Exhibitions Supported by the Government, the Private Sector, and HighProfile Figures A key strength of the TKATUF GCC Exhibitions is the consistent support from government leaders, alongside backing from privatesector institutions. This gives the exhibition significant weight and credibility, turning sponsorship into a high-value institutional and promotional partnership. Backed by Government, Private‑Sector Support, and High‑Profile Figures This sequence of high level patronage reflects the confidence of state institutions and national leadership in the TKATUF GCC Exhibitions. It provides sponsors with added value that goes beyond media visibility, linking them to a trusted national platform with real economic impact-an advantage not offered by traditional commercial exhibitions More than 150 Omani businesses with registered brands participated in the TKATUF GCC Exhibitions, in addition to enterprises from various GCC countries. We were honored by the participation of members of the General Women’s Union of the United Arab Emirates, established under the leadership of H.H. Sheikha Fatima bint Mubarak as a national mechanism to empower women in the UAE. Their participation reflects their confidence in the purchasing power of the Omani market and their interest in exchanging ideas for development with Omani youth in the field of entrepreneurship. Developmental Impact of TKATUF GCC Exhibitions The TKATUF GCC Exhibitions adopt an integrated developmental model that extends beyond the exhibition period, supporting the longterm sustainability of participating SMEs. Available resources are directed toward organizing free workshops and training programs in marketing, business management, and innovation, as well as providing specialized consultations focused on product development and enhancing competitive advantage. This support continues through the Entrepreneurs Forum, dedicated to TKATUF participants, which provides an interactive environment for knowledge exchange, partnership building, and hands-on activities that help develop entrepreneurial projects. Participants also receive certificates accredited by the Ministry of Higher Education and the Ministry of Labour, thereby adding professional and institutional value to the delivered content This approach reflects the commitment of the TKATUF GCC Exhibitions to capacitybuilding and to linking exhibition success with sustainable developmental impact that positively supports the growth and sustainability of the participating businesses. Achievements of TKATUF GCC Exhibitions Active Advertising Campaigns to Attract Consumers Extensive advertising campaigns were executed to help SMEs reach new and wider audiences. More than 30 billboards were placed across Muscat, sponsor logos were displayed on 20 digital screens at Shell fuel stations, and the event received media coverage from the Oman News Agency, local newspapers, and Oman TV. Influencers and public figures were also hosted to cover the event. Inviting Prominent Figures Distinguished members of Omani society and spouses of foreign ambassadors were invited, adding prestige to the event and supporting participating businesses. Strengthening GCC Entrepreneurial Networking Entrepreneurs from across the GCC explored Omani SME products and vice versa, fostering productive commercial relationships. Collaboration and Partnerships Cooperation between SMEs, government entities, and privatesector companies was strengthened, opening new procurement opportunities for small businesses. Affordable Exhibition Spaces Display spaces were offered at prices suitable for SMEs, with flexible options in elegant and attractive halls. Free or Low-Cost Promotion Entrepreneurs were able to showcase their products in a professional environment at symbolic fees, unlike major commercial exhibitions. Increased Direct Sales Participation enabled SMEs to reach a large, ready-to-buyaudience, significantly boosting sales during the exhibition days. Enhancing Brand Awareness Through media coverage and direct engagement with the public, awareness of the organization and its products increases significantly. Access to Support and Funding Opportunities The presence of sponsors and supporting entities opened doors for future financial or advisory support. Involving students from Oman Tourism College Students from Oman Tourism College were involved in the on-ground organization of the exhibitions. Students receive a lump-sum incentive for their participation while gaining direct, hands-on experience in event management, visitor and participant engagement, and logistical oversight. This prepares them for the job market and strengthens the link between academic learning and practical application. Stimulating Growth and Expansion Many participants started with simple home-based projects and, through repeated participation in these exhibitions, gradually evolved their businesses into full retail outlets or formally registered entities. Strengthening Digital Presence The exhibitions help entrepreneurs build a strong presence on social media platforms by generating live content from the event and enabling active audience interaction. Gaining Trust and Credibility Participating in official, well-organized events enhances the enterprise’s image and increases its credibility.

Project Objective: The Tkatuf Gulf Exhibition is organized this year in strategic partnership with the SMEs Development Authority and the Oman Chamber of Commerce & Industry, reflecting its credibility and alignment with national priorities to support entrepreneurship, private sector growth, and SME development in the Sultanate of Oman. The exhibition brings together more than 140 SMEs, entrepreneurs, and productive businesses, providing a professional platform for showcasing products and services, building partnerships, and accessing new market opportunities. The event also attracts strong public attendance, VIP presence, and extensive media coverage. In addition to the exhibition itself, the Tkatuf Gulf Exhibition adopts an integrated developmental approach that extends beyond the event period. Participating SMEs benefit from free workshops, training programs, and specialized consultations in business management, marketing, and innovation. This support continues through the Entrepreneurs Forum, offering opportunities for knowledge exchange and capacity building, with participants receiving certificates accredited by the Ministry of Higher Education and the Ministry of Labour, ensuring sustainable and measurable impact.